About Me
What Problems Can We Solve?
When it comes to copywriting and content creation,
business owners are confronted with certain challenges:
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Writing takes too much time
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They don’t like writing (possibly even hate it!)
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A lack of confidence in their own writing skills
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Not sure what content to write about
But having an effective online presence these days is fundamental to business growth and success. You simply can't afford to not have one!
Without one, you’ll be losing out on a massive market and if your customers can’t find you online, chances are, they will go with another company who is.
Your business will likely fade into the sunset and end up in the dark of night - and no one wants that to happen!
How Can We Help?
For your business to truly flourish and reach its full potential, creating content that is well-written, valuable, and educates readers is a brilliant way to build trust and credibility.
Give value first before asking for something and people will want to reciprocate your generosity.
If you want to:
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get more sales
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generate more leads
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increase your brand awareness
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build trust and credibility
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drive more traffic to your website
We are here to help you!
Who Am I?
I was born and raised in the beautiful city of Oxford in the UK. It's a fantastic city known as the "City of Dreaming Spires" and if you ever get the chance to visit, IT'S A MUST!
I’ve always had a passion for writing and languages ever since I was a young boy.
Being an only child, I had to find ways to amuse myself, and one such way was writing stories!
I recently dug out an old book from our attic which included a story I wrote when I was 9 years old called "The Black Shed" - I read it out loud to my wife and parents and they were in hysterics!
Quite where I got the imaginations to write a story like that from I don't know!
I've been putting my passion of language to use as an English teacher since 2010, which was when I moved to Thailand.
I believe there is a strong correlation between teaching English and crafting effective and compelling copy.
Teaching English requires you to convey a clear, simple and easy to understand message. You have to put yourself in the mind of the learner and really think from their point of view.
The same principle applies with copywriting.
You must think from the reader's point of view and not your own by asking questions such at What do they know? What do they want to know? What problems do they have?
I believe there are 6 CORE SKILLS which are the cornerstone of any successful teacher or copywriter.
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Brevity - the need to use words efficiently to convey maximum effect
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Empathy - understand the pain of the person you are trying to help
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Utility - provide content that can easily be put to use
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Transformation - present a vision of what can be achieved and gained
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Rapport - trust is essential
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Research and Expertise - you have to be seen as an expert in what you produce
One of the things I love most about teaching is helping students to understand and use language - and that's how we aim to help businesses now with our copywriting and content marketing solutions.
Provide information in a concise and simple way so that your customers know what you can offer and how it will transform their lives.
Through my years of work experience, travel and personal interests, I have expertise in:
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management and leadership
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education
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finance and investing
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sports
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cultural awareness
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research and data analysis
My Experience
I'm a certified copywriter, having completed a Level 4 diploma from the College of Media & Publishing in the UK.
I've worked on projects to create sales brochures for training events, written thought leadership articles to be published in national newspapers and blogs for health and fitness brands, plus advertorials to promote local sports events.
