10 Reasons Why You Should Hire a Copywriter!
Updated: Sep 27, 2020
It's time to CRANK UP THE VOLTAGE in your copy and content!
With so much content being produced in today's digital world, it can be quite a challenge to get yours noticed.
One solution is to hire a copywriter.
Copywriters can create copy and content for your website, blog posts, email marketing campaigns, social media marketing and sales letters. Good copy will grab attention, show an understanding of customer's pain points and then set out a vision of how your product or service will transform lives.
The real art in copywriting lies in producing high-quality content and using persuasive words in a coherent fashion.
In this post, we'll look at 10 reasons why hiring a copywriter will help drive your business growth and free up your time, leaving you to focus on other areas of your business.
1. Use Powerful Words To Influence Customers
There are a well-known set of words that allow you to really connect with your audience and spur them on to take action.
But knowing when to use them and how to weave them into your copy and content is a skill. One word may work in one situation and context, but not in another.
Using them in the right context and at the right time will have maximum impact and increase your conversion rates.
This is especially true when writing your "call-to-action", commonly known as a CTA. At the end of your content, there has to be some action that you want the readers to take, whether it be signing up for your newsletter, downloading a free eBook or registering for a webinar.
The language used in the CTA will be the deciding factor if your customer takes the action you want or not.
2. Get Your Message Across Quickly and Clearly
When we start out writing copy, it’s natural to think that using fancy long words and jargon will make your content stand out and really impress your readers.
However, in most situations the opposite is true. Long words, long sentences and long paragraphs are more likely to confuse and bore your audience, causing them to hit the back button or throw your expensive brochure in the nearest bin.
The skill of a good copywriter is to pack all the essential information in a short and simple form, whilst still conveying the key points in a way that interests the reader. ywill keep copy short, simple and effective.
Providing clarity to the reader makes it easier to understand and make a decision to purchase your product.
3 Basic Rules of "KISS" copy
The opening sentence of your copy should be between 18-25 words max. Aim to get the key word in first 7-9 words of the sentence.
Use short and simple sentences. Aim for 25 words max.
Each paragraph should be no more than 2-3 sentences.
Readers don't like large blocks of text. Content should be easily scannable with lots of white space.
3. Write Catchy Headlines to Grab Attention
Why do you think research has shown that 80% of people will only read the headline, and that just 20% of people will read the rest of your content?
Imagine spending hours producing content, but then nobody reads it because your headline doesn’t make it stand out. That can feel quite demoralizing!
A good copywriter will craft winning headlines that hook readers and compel them to continue reading.
The headline of your copy only really has one job... which is to make the people read the next sentence! In fact, that can be said to be true of all copy and content - the job of each sentence is make the reader want to continue reading!
For a more in-depth look at how to write attention-grabbing headlines, click on the link below to access my full blog...
4. Highlight Benefits to Trigger Emotion
If you're selling a product or service, it's crucial that you focus on the benefits it offers and how it's going to make your customer's life easier.
There is an expression, "Features Tell. Benefits Sell". What this is saying is that you can list of the features of your product or service to show the customer what it can do. But when it comes to getting them to make a purchase, it's highlighting the benefits that will make the difference.
Customers aren't really interested in what material your product is made of, but moreover how that material benefits them.
We all know that Tesla makes electric cars, but this is just a feature and not what inspires people to become a Tesla owner. It's the benefit of helping the environment and having a smoother ride thanks to the near-slient engine that are the major draws.
People buy on emotion and justify with logic. A good copywriter will extract the true benefits of your brand and show them to the customer so that their wallet comes out!
I have a more detailed blog on how to turn your list of features into benefits. Check it out on the link below...
5. Multiple Types of Content to Reach More People
If you're a business owner, it's easy to become overwhelmed with the amoutn of different marketing channels that are available. And with so many available, how do you know which one to focus on!?
Copywriters are able to compose copy that can be used in numerous marketing channels, allowing you to reach more people and shout louder about your product or service.
Here are 12 examples of what copywriters can produce for businesses:
6. Tell a Story That Will Captivate Readers
Storytelling is an essential part of any content.
Good copywriters will draw the reader in, keep them interested and drive more engagement. The more engagement you have, the more sales you will make.
As I mentioned earlier, the real job of each sentence is to keep readers interested and make them want to read the next sentence. Create some curiosity. Entice them in until you deliver the power punch at the end!
7. Research Facts to Establish Authority
There are 3 important reasons why copywriters undertake research:
Establish authority and build trust in the copy
Understanding your competitors
Discovering customer pain points
Let's look at the example of blog writing.
When writing blogs, linking to external sources is a useful way to show your audience that you are willing to research more about your topic. It can show your readers that what you're writing doesn't just come off the top of your head, but comes from other validated sources.
This practice is know as "Content Curation" and is an important weapon in your digital marketing strategy. Neil Patel has written a very good article on how to curate content correctly.
It's even more useful if the articles or blogs that you link to are written by influencers in the field. For example, in my blog on "3 Benefits of Email Marketing in 2020" I link to Hubspot's well-recognized "State of Marketing Report".
The more trust customers have in your product, the more likely they are to buy it.
Secondly, by researching your competitors you will be able to identify where there is a gap in the market. What aren't they doing?
Not only can copywriters find this missing piece, they can also then craft persuasive copy to show the customer what they are missing and why they need it.
Finally, reading content on forums such as Reddit, Quora and product reviews on Amazon, Trip Advisor and Facebook enables copywriters to know what the customer pain points are, and then craft their copy to show how your product or service solves this problem.
8. Build Trust with Accurate Writing
A 2013 study by Global Lingo, found that 59% of people would avoid doing business with a company which made obvious grammar, spelling or punctuation mistakes.
Having accurate grammar, spelling and punctuation will build trust and confidence in your product, and is also vital for Search Engine Optimization (SEO). If you want your blog posts to rank higher in Google, they need to be well-written.
Furthermore, correct punctuation will improve readability and make your content smoother.
9. Write Objectively and Not Oversell
Having belief in your product is an essential ingredient of being successful.
However, it’s important to keep things realistic and not oversell your product. What you write needs to be believable. Making promises that can't actually be delivered is going to hurt your brand in the long-term.
Copywriters are able to use powerful language to promote your brand, whilst not overselling and turning customers off.
10. Give You MORE TIME!
I've left the best one until last!
If you're a business owner, finding the time to create content that is well-written, valuable and informative can be a challenge.
And it can be hugely time-consuming, taking you away from other aspects of your business.
Or maybe you rush through your copy, just to "get it out there".
Perhaps you even neglect it completely.
Think about how often do you catch yourself saying "I don't have enough time.."
Hiring a copywriter will save you this headache and allow you to use your time more effectively. This extra time can be spent finding new clients, training and developing staff, improving processes - resulting in higher revenue.
Enjoyed this blog? Click here to sign up for email alerts when I publish my next blog :)
So, there are the 10 reasons why hiring a copywriter can help drive your business growth and also make your life easier!
Copywriters will use powerful words that influence
Copywriters will keep it short and simple
Copywriters will create catchy headlines
Copywriters will highlight benefits
Copywriters will create a variety of content
Copywriters will write a captivating story
Copywriters will research to establish authority
Copywriters will use accurate grammar, spelling and pronunciation
Copywriters will write objectively
Copywriters will free up your time
Which one resonates with you the most? Let us know in the comments below!
We are here to help you by writing compelling copy and content to persuade and influence your customers.
Contact Us TODAY to arrange a consultation and see how we can work together to give you THE WORDS THAT WIN!
James G Media is a copywriting and content writing agency based in Bangkok, Thailand. It's our mission to support your business growth by turning your vision into the Words that Win through copywriting for sales and advertising, social media marketing, SEO content writing, and website design.