6 Ways a Blog Can Increase Your Revenue
Bill Gates issued this famous quote way back in 1996, and it's even more relevant in the world of marketing today!
There are many different forms of content that organizations can utilize to support their business goals.... and in this article we'll take a look at blogs and why they can be incredibly valuable tool for businesses...
A blog can increase your revenue by showing off your brand culture and uniqueness, drive extra traffic to your website and then convert this traffic into leads, give you improved customer support, build trust in your brand and show you to be an industry leader.
Blogs can bring more personality, excitement and authority to your brand, and make you truly stand out...
Maybe you’ve considered starting a blog before. But you're not sure of where to start or what to write about, or whether it’s even worth investing the time and energy in. Right?
Research from the Content Marketing Institute shows that mature companies spend up to 33% of their marketing budget on content marketing.
That's why it's essential for small businesses and startups to do the same.
It's my mission in the next 5 minutes to get you motivated and inspired to start a blog - so here are 6 awesome benefits of blogs and how they can boost your revenue!
1. Show Off your Brand Culture
Having a blog provides you with the opportunity to share your “why” and tell your brand story to customers.
In his highly-acclaimed book, Start With Why, Simon Sinek demonstrates how sharing why you do what you do with customers can trigger positive purchasing decisions in customers. If you haven’t read it, I highly recommend it!
You can include some "behind-the-scenes" video content to show your customers where you magic takes place or delve into what inspires and motivates you in your work.
Whatever you do, the tone, style, images and overall content of your blog can truly show off the culture of your brand and what sets you apart from competitors.
2. Drive Traffic to your Website
You’ve got your website up and running, now you want to generate more traffic.
How can a blog boost the number of people visiting your website?
Higher ranking on Google search engine results
Posts being shared via social media
Become More Visible on Google
It is commonplace for us to “google” something when we are looking for answers or advice.
There are a huge number of factors related to search ranking on Google. Having a blog which is updated regularly with valuable, fresh content is one way to get your blog post higher.
The use of keywords in your blog is probably the most important factor in achieving a higher rank and is a fundamental feature of Search Engine Optimization (SEO).
When creating your blog, take time to research keywords and then weave these carefully into the content. Check out Brian Dean’s excellent blog on finding and choosing keywords.
Social Media Marketing
Posting updates and links to your blog on your social media sites such as Facebook, Twitter and LinkedIn is another highly productive way to drive traffic to your website.
Every blog posted on social media creates another sharing opportunity - increasing the chances of attracting new customers.
Think about the last time your friend “shared a post” or “liked a post” on Facebook and then it popped up on your news feed. Although you may not have clicked through, it did at least make an impression.
Before you post on social media, remember one of the golden rules of copywriting - identifying your target audience! Doing so will dramatically improve improve your chances of increasing traffic.
Posts on popular sites such as Facebook, Twitter and LinkedIn may be targeted at different audiences and the way posts are written should reflect this.
Twitter posts are short and snappy with a maximum of 280 characters
Facebook's most shared posts contain images with short captions
LinkedIn is focused on building your B2B connetions
You should be posting links to your blog in relevant groups. To increase the reach of “potential” customers, try to think outside of the box!!
For example, imagine you own a carpet cleaning company. You might choose to share a link to your blog on a group dedicated to pets, because we all know what kind of mess dogs and cats can leave around the house!
3. Convert Web Traffic into Leads
Now that you are driving more traffic to your website through your blog, it’s time to convert visitors into leads.
On average, companies with blogs produce 67% more leads per month than those without
The simplest way to convert traffic into leads is by including a call-to-action (CTA) within each blog post, normally at the end.
The call-to-action could be an email newsletter signup, an offer of a free eBook or perhaps a product trial. These “lead magnets” are offered in exchange for personal information, typically an email address or mobile number.
Here’s a 4-step process of how to convert website traffic into revenue generating leads!
Although blogs should be focused on educational content, we still need to keep our end result in mind, i.e. more leads and more revenue. It’s no use having a blog which is generating traffic if there is no call-to-action which can support lead generation.
Building an email subscription list is a powerful way to support your email marketing campaigns and can be used to inform customers about special offers and promotion or keep customers engaged with your weekly newsletter.
4. Improved Customer Support
Blogs can be a proactive way to answer common questions and support your existing or potential customers.
Maybe you can create a “how-to” product guide, or conduct interviews with key employees or even tips from successful customers.
With our increased reliance on smartphones and quick access to information and answers, having advice and solutions readily available on your website will increase customer satisfaction.
Blogging can be a valuable tool to engage with your customers and increase their brand loyalty. It will keep your brand in the forefront of their mind and shift them into long-term customers category.
5. Build Trust in your Brand
Ever heard the expression, “people buy from people they trust”?
You should already be including customer testimonials and reviews within your website as a means to build trust.
Build trust by sharing blogs which include valuable and informative content with your audience. This establishes you as an authority and expert in your field.
Build trust by writing blogs which answer problems and give insight into a common challenges and pain points faced by customers. This could be the difference between a sale or no sale. Deal or No Deal!
Gym A or Gym B?
Think about someone who wants to join a gym. Before they decide which gym to join they may visit a few websites.
Now imagine they visit your website which doesn’t have a blog, and then they visit a competitors website which has a weekly blog which provides valuable content about nutrition along with tips from a personal trainer on how to use the fitness equipment correctly.
Which one is the customer more likely to trust, and therefore sign up with? Probably the gym which is giving more value to the customer.
6. Be an Industry Leader
Writing fresh and useful content is a good way to keep up to date with latest trends in your area of business.
Readers want to get something new from your content, something which they haven’t seen before. This kind of forces you as the writer to grow and develop your own knowledge and skills and then share this with others.
PS. How Long Should a Blog Post Be?
If you're wondering how long a blog post should be, take a look at my post highlighting some key findings from a study by The Income School :)
So, there you have it. 6 powerful benefits of a blog that can instantly bring you more customers!
More and more businesses are relying on blogging to engage with customers, increase brand awareness and gain more website traffic.
Creating useful content through blogs should play an important role in your overall digital and content marketing strategy. Done right, it can lead to some amazing results.
Don’t have time to write your own blog posts?
Allow our team of certified and experienced copywriters do the hard work for you with our professional blog writing service!
James G Media is a copywriting and content writing agency based in Bangkok, Thailand. It's our mission to support your business growth by turning your vision into the Words that Win through copywriting for sales and advertising, social media marketing, SEO content writing, and website design.