This 5:3:2 Social Media Posting Plan Will Save You Hours!
Would you like to save time planning, creating and publishing content on social media? Let's find out how!
Social media marketing can be a highly effective way to promote your product or service while boosting your brand awareness.
The 5:3:2 social media posting strategy is a framework which guides you on what kind of content to upload onto your social media platforms. For every 10 posts, 5 should be curated content, 3 should be your own informative and educational content, and 2 should show the human and personal side of your brand.
And there are definitely challenges that business owners face when using social media.
finding the time to create and post fresh and VALUABLE content
getting the right balance of WHAT to post
determining which is the best PLATFORM to use
identifying the OBJECTIVE of your social media marketing
This article is going to help you with #1 and #2.
These were problems I faced before. Struggling to keep up with my planned content schedule and missing deadlines.
Why? Because I was trying to create too much of my own content.
So, I did some research and came across a plan that will literally save you countless hours!
It's the 5:3:2 Strategy!
No, it's not Jose Mourinho's latest defensive-minded formation!
It's a posting ratio that you can apply to your social media marketing.
So let's take a look this magic!
What is the 5:3:2 Strategy?
The strategy follows this principle. For every 10 posts on social media:
5 should be curated content
3 should be your own content
2 should be fun, personal + lifestyle content
Now, you may be thinking "should I really curate that much content?"
The answer is yes, you should!!
Let me show you WHY and HOW.
50% Curated Content
So, we're going to curate 50% of the content we post on social media.
But what does that actually mean?
Simply put, content curation is about finding great content and presenting it to your social media followers in a way that adds value.
The benefits of content creation:
shows your readers that you read a wide-range of content
highlights that you have your finger on the pulse
demonstrates that you are happy to share content not just about YOU YOU YOU
supports the online community
fills gaps in your content planner
providing greater access to content
gives extra value to your followers
builds your own personal network
I'll do a separate post on these benefits SOON!!
For now, let's move on....
How to Find Quality Content to Curate
We're going to need to find a lot of content to share.
But we don't just want to share any old rubbish for the sake of it. That's likely to have the opposite effect to what we desire!
Here are 3 KEY SUCCESS FACTORS to consider when curating content:
is the content relevant to your audience
does the content come from a reliable source (you may need to a bit of fact-checking here!)
will the content will be useful to your readers
Now that we know our success factors, let's find out HOW to find our content
To succeed here, you're going to need to take 3 steps:
Discover: Find good sources of content
Read: Read the content to see if it meets the 3 points above
Share: Only share it once you're happy that it meets our 3 success factors.
You can find content to curate from a number of sources. For example:
industry leaders whose blogs you follow or newsletters you receive
forums such as Reddit or Quoara
other social media pages + groups
There is of course a right way and a wrong way to curate content!
Try not to simply copy and paste a link or take a screenshot.
Instead, add some value of your own by giving your own personal insights and take on the content.
Not only does this show that are keeping up to date with the latest happenings in your industry, but that also have the knowledge to provide your own opinions.
Let me give you an example.
I receive the excellent email newsletter from Brian Dean who is a leading figure in the world of SEO.
His team at Backlinko ran an in-depth study on B2B content marketing strategies which he shared via his newsletter.
I read through Brian's report and findings and thought this would be some useful content to share.
Then I wrote a blog based on this study, picking out some of the key points and giving my own ideas on how to implement some new actions based on his findings.
You can read my blog here :))
I made sure to reference and link back to the original source, and in my blog added some personal views and opinions.
This is a MUST do when curating content.
Give credit to the original creator because no will be upset if you share their work and give them a shout out.
Cool. Hope that makes the concept of content curation a bit clearer!
Let's move on to part 2 of our strategy...
30% Own Content
Now it's time to start creating and posting your own content.
Your own content could be:
The key here is to avoid giving your content the hard sell.
Focus on creating content that is useful and helps your audience. Aim to give them something they want to share with their friends and colleagues. That is going to help you build a bigger audience.
One single piece of content can be reproduced into different formats, for different platforms. Another magical time saver!!
Here are 3 to get your started - I'll write up a full-length blog covering this in the future!
The content from a blog can be made into a YouTube video
Take the content from YouTube video and make a podcast
Take snippets of the blog to post as pictures on IG or quotes on Facebook
20% Fun + Lifestyle Content
The final piece of our jigsaw is the content which will bring a human and personalised feel to your content mix.
These type of posts of don't necessarily have to be related to your content.
They help to show your audience your personality and what makes you different from others. They give a face to your brand.
Just keep in mind that we have to draw a line somewhere about what kind of content could be considered "fun"!
You want to be sharing content that fits with your audience and will create engagement.
Examples of "hunanized" content could be:
funny videos that appeal to your audience
doing your hobby
spending time with family and friends
This is a good example from the running shoe company Hoka One One
It's product-related content which shows off some personality and real-life action.
Or this post from Starbucks, which shines a light on their employees
There isn't only ONE way that will bring you success with social media.
Social media marketing requires a lot of testing, analyzing and redesigning your strategy to find out what works best.
The 5:3:2 posting concept is a good place to start and will bring some structure and planning to your content scheduling, as well as saving you some time.
Try not to be about the hard sell and instead focus on content that is valuable, interesting and fun, you want to humanize your brand and get your audience interacting with you.
If you need any help with social media marketing just get in touch and let's chat about starting a new project together! We're here to help and give you the WORDS THAT WIN!
James G Media is a copywriting and content writing agency based in Bangkok, Thailand. It's our mission to support your business growth by turning your vision into the Words that Win through copywriting for sales and advertising, social media marketing, SEO content writing, and website design.